Fashion: From Concept to Consumer pdf free download

Fashion: From Concept to Consumer 9th Edition Details: Amazon Sales Rank: in Books Published on: Original language: English Number of items: 1 Binding: Hardcover pages From the Publisher Organized according to the design and marketing processes in the fashion industry, this textbook offers complete coverage on product processes and global influences on the evolution of the entire fashion industry. Lively reading material is enhanced with the authors unique anecdotes from her professional experience.

All rights reserved. The purpose of this book is to tell the whole story of how the fashion business works, in sequential order from concept to consumer. The fashion business is a series of buying supplies, creating and developing a new product, and marketing the product. The fashion business includes all the processes involved with producing raw materials, apparel, and accessories and the retail stores that sell fashion merchandise to the public. It is important for executives in the fashion industry to know how all of these processes interrelate.

Fashion designers and merchandisers who work for manufacturers must work with textile producers to develop fabrics that they need for their apparel and accessories. Manufacturers must also understand the importance of selling on the retail level.

Retail fashion buyers should understand how garments and accessories are designed so that they can be creative merchandisers and make wise buying decisions. They may also have to develop products and source production themselves for private-label merchandise. Part One concentrates on fashion fundamentals. Chapter 1 traces the development of fashion and the fashion industry as a background to understanding todays business.

Chapter 2 shows how consumer demand affects fashion marketing. Chapter 3 explains fashion change and consumer acceptance. Chapter 4 covers market research, fashion analysis, and design resources, information needed by everyone in the fashion business. Part Two covers the development, production, and marketing of raw materials, including textiles, trimmings, leather, and fur—the supplies needed for fashion manufacturing.

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Post a Comment. Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer.

It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. You can find a collection of various other books after the register. To learn more click the web link below.

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